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Projects - Paparazzi
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Paparazzi AREntertainment

With Paparazzi we’re taking users beyond where augmented reality applications are now. We see two problems in the available AR software:

  1. AR world is lost once you turn away from the marker so we made it possible to take camera away from the marker and continue playing, and then return without interrupting the game. We combined two technologies: marker detection and accelerometer for off-marker experience. that synergy of technologies (markers, accelerometer, GPS and so on) will lead to most interesting AR applications.
  2. AR world barely involves the player and in most cases - he just uses camera to observe AR world. In order to improve that we tried to convert your phone into a connection to the AR world - the phone is not just something you view AR world with - your phone exists in the AR world too and the character senses it and even can jump on it. We created a vivid character which instead of being controlled by buttons reacts to your presence and actions. We want you to look at AR world from the various angles and positions - success in the game depends on that.
Paparazzi took first in Qualcomm's Augmented Reality Develoment Competition.

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